Wechat Development in Tianjin

It is well known that wechat is becoming the most widely used app in China. With the development of wechat, there are also some other functions development and also widely used like wechat mini program, enterprise wechat and so on. Wechat is not only popular in China but also well known aboard. There are hundreds of millions of foreigners use wechat every day.

Wechat marketing also became one mainstream way for individual and some companies to promote their products and brands. WeChat marketing is a type of corporate or personal marketing model in the era of the Internet economy. It is an online marketing method that has emerged with the popularity of WeChat. There is no limitation of distance in WeChat. After a user registers on WeChat, he can form a connection with the same registered "friends" around him. The user subscribes to the information he needs, and the merchant promotes his products by providing the information that the user needs, thus achieving point-to-point Marketing.

Official account is also another way to promote brands and improve the popularuty of individual or companies. The WeChat public account is not only an information release and dissemination tool, but also an ecological chain of information dissemination.
The WeChat official account is a node of the WeChat user relationship network information publishing, dissemination and interaction ecological chain. Through this node, it is connected to the WeChat official account platform to realize the release of online marketing information sources, and the WeChat user relationship network is used to realize multi-dimensional information dissemination and user interaction. , And finally realize the functions of network marketing.

Traditional marketing generally requires the use of mass media or launching landing activities, and the cost of marketing promotion is high; while WeChat itself is free to use, and the cost of team formation, operation, monitoring and management is relatively low.

Marketing effectiveness largely depends on the arrival rate of information, which is also where all marketing tools pay the most attention. Different from the mass filtering of mobile phone short messages and emails, every message sent by the WeChat public account can be sent to the terminal mobile phone intact, with an arrival rate as high as 100%.