Talking About The Role Of Website Design

In order to adapt to the Internet era, Not only continue develop in the conservative business model, almost every enterprise have their own web sites. And do a new business model in the internet through the web building. The marketing effect of website building can be embodied in the following three points:

First, promote the enterprise image. To promote the enterprise before, only can through releasing information on the newspapers, or advertising and such time-consuming method. Website design changes the conservation method of enterprise image promotion and television ads. Although website design can’t bring new customer in the beginning, the effect is not obvious, even has no effect, but this is a temporary status, if it operating well later, website benefits and the enterprise image raising will be unpredictable, the costs will be lower, and can be used for a long time.

Second, establish potential commercial contacts. Website design, such as company introduction, product function, enterprise news and so on information shown on the website, can show the related information for the visitors to browse, so to discover the potential customer. The keywords of website can help the user to quickly find the website, and know all aspects of the enterprise information, so the website is the network communication platform, enterprise can set up potential commercial contacts throng the website.

Three, insist on a close contact with customer. Website design can not only release enterprise information for customers to browse. Enterprise can release the dynamic information; also can set up some columns. Timing update website, customers will always concern on these information, this will help to establish the contacts with customers. Besides, it provides the feedback information platform for customers, including online message, left enterprise’s contract mailbox, QQ and other contact information, so enterprise can reply for this feedback information, and gets the opinion and the suggestion, so to further the close contact with customers, also can promote the enterprise image.

In addition, also can set electronic business function, BBS and so on, the role of website design has so many, and this can be added to the website to make it more useful.