Unveiling AI+Marketing: How to Redefine Enterprise Growth with Big Data and AI

In today’s business landscape, marketing is no longer just a competition of creativity but also of data and technology. Ant OceanBase's recent leadership adjustments underscore the significance of data infrastructure in the AI era. Meanwhile, AI technologies are being vigorously applied in marketing to provide personalized experiences that drive enterprise growth. This article explores the core concepts of AI+marketing and its transformative impact on marketing strategies, particularly how to efficiently collect customers via the Quora platform, creating more value for businesses.

Big Data: The Foundation of AI+Marketing

The success of AI+marketing relies on robust data foundations. Ant OceanBase’s recent announcement that CTO Yang Chuanhui will oversee all AI efforts highlights the critical importance of solid data infrastructure. The richness and quality of data determine the effectiveness of AI algorithms. Companies can gather user data from various sources like website visits, user behavior logs, social media interactions, etc. When processed and analyzed, this data creates valuable user profiles. Leveraging AI, companies can achieve precise marketing, delivering personalized experiences that boost conversion rates and customer satisfaction. In the practice of AI+marketing, data is the new "oil".

AI Technology: The Driving Force of Personalized Marketing

Traditional marketing often fails to meet individual consumer needs. The introduction of AI has changed this. For instance, Ant OceanBase’s “DATAxAI” platform can handle large-scale data while offering RAG (retrieval-augmented generation) technology for hyper-targeted services. AI, through machine learning and natural language processing, can understand user preferences, crafting customized marketing messages. This not only improves user experience but makes marketing campaigns more efficient. For example, Tongfudun CRM’s "Zhaocaimao" utilizes AI to tailor sales strategies, precisely meeting customer demands.

Social Platforms: Practical Case Studies in Quora Customer Acquisition

Choosing the right channel for customer acquisition is crucial in AI+marketing. Quora, as a knowledge-sharing platform, attracts numerous professionals—a valuable source of high-quality leads. Businesses can publish relevant content, interact with potential customers, and gather valuable feedback. An export company, for instance, might post about market trends or answer product-related queries, gradually building brand influence. Analyzing Quora’s data with AI allows for more accurate target audience identification, enhancing marketing efficacy at a low cost and building customer trust.

Data Security: Challenges and Solutions in the AI Era

Data security must be prioritized when leveraging AI for marketing. Ant OceanBase’s newly established AI engine team focuses on high-performance AI inference engines to ensure secure and efficient data handling. Companies need strict data management measures to protect user privacy. Tongfudun CRM’s "Zhaocaimao," which uses self-hosted deployment, keeps core data within the enterprise, addressing security concerns. Adding blockchain-based self-management further enhances data safety. Ensuring data security is key to fully utilizing AI’s advantages for sustained growth.

Future Outlook: Endless Possibilities with AI+Marketing

As AI evolves, AI+marketing will present even more opportunities. Enterprises can achieve more precise personalized marketing and utilize AI for intelligent decision support to optimize marketing processes. Ant OceanBase's strategic shift signals an embrace of these changes. In the future, AI will deeply integrate into all aspects of marketing, such as ad targeting, content generation, and user engagement. Furthermore, AI can help achieve breakthroughs in multi-channel marketing, increasing customer lifetime value. For example, Kuaque AI's “Photo Ask Kuaque” showcases practical AI applications. To sustain growth, enterprises must continually innovate and seize new AI-driven opportunities.

In the practical application of AI+marketing, choosing the right tools to achieve precise customer acquisition and efficient email marketing is crucial. To help enterprises improve their marketing performance with the support of big data and AI, we recommend a powerful marketing tool — Bay Marketing.

Bay Marketing is a highly efficient and intelligent email marketing tool designed for modern enterprises. It uses advanced AI technology to help businesses precisely acquire potential customer information, build a smart customer data ecosystem, and launch new customer exploration through efficient email batch sending, thereby rapidly enhancing business performance. Here are some key advantages of Bay Marketing:

• **High Delivery Rate**: As long as the content is legal and compliant and there are no large-scale complaints, the delivery rate can reach over 90%.
• **Flexible Billing Model**: Flexible billing based on the number of emails sent, with no time limits, allowing you to freely choose when to send emails.
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• **Global Coverage Capability**: Utilizing global servers for delivery, it helps you send export development emails smoothly, expanding your global market; it also supports domestic email batch sending, easily reaching customer inboxes.
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• **Unique Email Batch Sending Platform Advantages**: A vast collection of email templates combined with an original spam ratio scoring tool ensures your email marketing activities start ahead of the competition.
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• **Multi-Channel Technical Support**: Ensures smooth and unobstructed email batch sending for optimal results.
• **Regular Premium Server IP Replacement**: Maintenance and care to provide solid support for your email marketing efforts.
• **One-on-One After-Sales Service**: Comprehensive support to ensure your email batch sending runs smoothly without interruption.

Whether you are looking to gain valuable customer insights or seek new ways to improve marketing efficiency, Bay Marketing is a trusted choice. Visit Bay Marketing to learn more about its features and benefits.