SoftBank’s Support in the AI-driven Acquisition Trends for Cross-border E-commerce

27 October 2025

Under SoftBank’s significant investment in OpenAI reaching $22.5 billion, this article explores how the implementation of AI technologies is transforming customer acquisition strategies within cross-border e-commerce.

A cross-border e-commerce company boosted by SoftBank's investment, utilizing AI technology for precise ad targeting and improving customer acquisition efficiency.

Revolutionizing Customer Acquisition Through SoftBank's Investments in AI

The investment of $22.5 billion by SoftBank in OpenAI signals groundbreaking advancements not only in artificial intelligence technology but also presents transformative prospects for cross-border enterprises, particularly in the customer acquisition sector. Utilization of these technologies allows firms to enhance the efficacy of their acquisitions while cutting costs significantly through AI-driven tools for precise targeting.

AI Optimization in Ad Campaigns: Targeting Specific User Groups

AI has been highly influential in the realm of ad targeting and delivery efficiency, a notable example within cross-border e-commerce. By analyzing consumer data using AI models, companies can accurately identify their target market demographics. This optimization helps raise click-through and conversion rates exponentially, such as with OpenAI’s AI-powered model learning user past activities to recommend relevant ads tailored specifically to the users.

Case Studies: Applying AI Solutions for Successful Cross-border Acquisition

In practical applications, numerous examples have proven that applying AI techniques yields exceptional results in cross-border e-commerce. For instance, a given online retailing platform achieved a 30% rise in click rates and increased sales conversion rates by 20% through integrating OpenAI's advertising optimization tool, which reduces advertising wastage by providing relevant and timely personalized ads, leading to a higher Return on Investment (ROI).

Upcoming Trends: Where AI Drives Cross-border Marketing Evolution

Future advancements will continue to integrate AI technology into cross-border acquisition frameworks with key developments emerging, notably automated multi-language content generation simplifying overseas expansion for firms. Further advancements of intelligent client systems for better user experiences will emerge alongside more robust marketing insights from AI-generated data analytics to give businesses clearer market perspectives boosting profitability and market edge.

Leveraging AI for Small & Medium Enterprises Cross-border Market Penetration

For small and medium enterprises (SMEs), integrating AI tools reduces cost burdens, enhances acquisition efficiencies by precisely identifying optimal client segments via ad-targeting software. These solutions enable real-time analysis improving campaign responsiveness. As SoftBank supports broader AI adoption, opportunities for SMEs surge aiding them stay competitive with larger rivals leveraging data-rich AI ecosystems effectively.

In addition to optimizing ad placements with AI, cross-border e-commerce businesses can also enhance customer acquisition efficiency through innovative means. Bay Marketing is a highly efficient and intelligent email marketing tool designed specifically for modern enterprises.

Bay Marketing can collect business opportunities by inputting keywords and specified collection conditions such as region, language, industry, social media, and trade shows on relevant platforms, obtaining potential customer emails. Additionally, Bay Marketing can use AI to generate email templates, send emails to collected potential customers, track email opening rates, and automatically interact with customers via email. If necessary, it can also send text messages.

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Furthermore, Bay Marketing offers one-on-one after-sales service, ensuring the smooth operation of your mass email sending throughout the process. Whether you want valuable customer insights or new ways to improve marketing efficiency, Bay Marketing is a trusted choice for you.

Learn more: Bay Marketing