Innovations in AI-Driven Customer Acquisition: How Cross-Border E-Commerce Companies Utilize Precision Advertising and Email Marketing for Effective Customer Attraction

25 December 2025

在全球化的大背景下，跨境电商面临着激烈的市场竞争。如何有效地吸引和保留客户成为企业发展的关键。近年来，AI技术在获客领域的应用日益广泛，通过精准广告投放和邮件营销，跨境电商可以实现更高的转化率和更低的获客成本。本文将探讨AI在跨境电商获客中的最新趋势，结合阿里和字节跳动的最新AI应用，为读者提供实用的策略建议。

Modern office showcasing AI technology in cross-border commerce

AI优化广告投放：提升广告效果降低成本

AI技术在广告投放中的应用，通过精准数据分析和算法优化，能够显著提升广告的效果并降低广告主的获客成本。以阿里巴巴的“千问智学”为例，该应用通过深度学习算法，能够根据用户的行为数据预测用户的兴趣偏好，从而为跨境电商提供个性化的广告推荐。此外，字节跳动的“AnyGen”则通过语音驱动的人工智能工作空间，帮助企业更高效地整理广告创意内容，减少传统录音整理的繁琐步骤。这两大AI应用的推出，不仅提升了广告投放的精准度，还大大降低了广告主的时间和人力成本，实现了广告效益的最大化。

AI邮件营销：实现千人千面的个性化触达

AI邮件营销通过自动创作多语言营销内容和精准筛选优质客户，实现千人千面的个性化触达。利用AI技术，跨境电商可以自动生成适合不同客户群体的邮件内容，提高邮件的打开率和点击率。例如，AI邮件润色工具不仅可以提升邮件内容的专业性，还能根据不同客户的偏好调整邮件风格，增强客户的品牌忠诚度。此外，AI客户预测模型可以精准筛选出潜在优质客户，减少无效投入，提高整体营销效率。通过这些手段，跨境电商可以在有限的预算内获得更多的高价值客户。

AI数据分析：洞察客户需求提升转化率

AI技术在数据分析方面的应用，能够帮助企业更深入地了解客户需求，优化营销策略，提升转化率。例如，通过AI分析客户行为数据，跨境电商可以发现客户的购买习惯和偏好，进而制定更符合客户需求的营销活动。阿里和字节的AI应用在这方面表现尤为突出。“千问智学”不仅提供全学段的辅导服务，还能通过数据积累，未来向个性化付费辅导等商业化路径延伸。而“AnyGen”则通过将用户的零散想法转化为结构化的文档和演示文稿，帮助企业更高效地整理和利用客户数据，提升营销活动的针对性和有效性。

AI客户关系管理：构建高效低成本的获客体系

AI技术在客户关系管理（CRM）中的应用，帮助企业构建高效、低成本的获客体系。通过AI辅助的客户背景调查，企业可以更全面地了解客户的基本信息和业务需求，降低合作风险。例如，AI可以通过海关数据精准挖掘潜在客户，帮助企业快速定位目标客户群体。此外，AI优化的客户数据清洗服务，可以自动化地整理和分析客户信息，为企业提供更精准的客户画像。这些AI技术的应用，不仅提升了客户关系管理的效率，还帮助企业节省了大量的时间和人力资源，实现了更高效的获客。

AI市场进入策略：拓展国际市场的新方法

AI技术在市场进入策略中的应用，帮助跨境电商更高效地拓展国际市场。通过多语言AI内容生成，跨境电商可以轻松突破语言壁垒，快速进入多个国际市场。例如，阿里和字节的AI应用支持多语言编程和翻译，帮助企业更方便地创建和发布多语言营销内容。此外，AI技术还可以通过分析不同市场的客户行为数据，帮助企业制定更符合当地市场需求的营销策略。这不仅提升了企业的市场竞争力，还降低了进入新市场的成本和风险。随着AI技术的不断进步，跨境电商将迎来更多创新性的市场进入机会。

Through the application of AI technologies discussed above, cross-border e-commerce can achieve efficient customer acquisition in multiple aspects. To further enhance your customer acquisition effectiveness, we introduce Bay Marketing, a highly efficient and intelligent email marketing tool designed specifically for modern enterprises.

Bay Marketing can collect business opportunities by allowing users to input keywords and specifying collection conditions such as region, language, industry, social media, and trade shows. It gathers potential customers' emails from relevant platforms. Additionally, Bay Marketing uses AI to generate email templates, sends emails to the collected potential customers, records email open rates, and can automatically interact with clients via email. It can also send SMS when necessary.

The unique advantages of Bay Marketing include:
- **High Delivery Rate**: As long as the content is legal and compliant and avoids large-scale complaints, the delivery rate exceeds 90%.
- **Flexible Pricing Model**: Pay per email sent with no time limits, allowing you to choose when to send emails.
- **Wide Applicability**: Whether in e-commerce, cross-border e-commerce, internet finance, or education and training, Bay Marketing provides solutions that meet diverse needs.
- **Global Coverage**: Using global servers, it helps you send business development emails smoothly to expand your global market, while also supporting domestic email mass sending to reach customer inboxes effortlessly.
- **Comprehensive Data Analysis and Optimization**: Through intelligent email marketing APIs, it deeply analyzes user behavior and delivery data to continuously optimize your email marketing strategies, eliminating data blind spots.
- **Unique Mass Email Platform Advantages**: A vast library of email templates paired with an original spam ratio scoring tool ensures your email marketing campaigns start ahead of the competition.
- **Accurate Data Statistics**: Real-time tracking of mass email performance, making it easy to monitor results.
- **Multi-Channel Technical Support**: Ensures smooth and effective mass email sending.
- **Regular Updates of High-Quality Server IPs**: Maintenance and care to provide solid support for your email marketing.
- **One-on-One After-Sales Service**: Full support to ensure smooth mass email sending.

Whether you are looking for valuable customer insights or seeking new ways to improve marketing efficiency, Bay Marketing is a trusted choice. For more details, please visit the Bay Marketing official website.